Tottenham Hotspur F.C

Tottenham Hotspur F.C launch their Nike Third Kit for the 2021/22

The campaign has launched across all channels, driving sales to the club's eCommerce sites and stores through a combination of Social, Digital, Print, POS and in-stadium channels.

When I worked at Tommy Agency, we helped Southampton Football Club place the LGBTQ+ community and the city of Southampton at the heart of its efforts. We invited players, fans, and the people of Southampton to pledge their support for a more inclusive future for football. The brief, which aimed to raise awareness and 'change the game for good,' came from Southampton Football Club in partnership with its official kit supplier, Hummel.

Southampton FC

No place for homophobia in Southampton’ is a multi-layer campaign that kicked off with a statement inspired by the Club’s manifesto, social media take-over, docu-style video content, DOOH, PR and a visual celebration of solidarity, with a stunning mural.

The stunning mural created by renowned artist Jay Kaes is situated in Chantry Road in the St Mary’s area. The mural includes the impactful campaign message “No place for homophobia” and features a range of LGBQT+ colours and the first 100 pledged names.